Privacy Notice: We are Dirtbikexpress (UK) Ltd, Company no 05849728. Our address is
Unit 1, Minehead Enterprise Centre, Mart Rd, Minehead, Somerset TA24 5AE,
Office contact: 01643 709144
It is important you read this notice together with any other Privacy notice we may provide on specific occasions when we are collecting or processing personal information about you so that you are aware of how and why we are using such information. We are required under the new General Data Protection Regulation (GDPR) to notify you of the information contained in this privacy notice.
What information do we collect?
When you visit, register or order products or services on www.dirtbikexpress.co.uk you may be asked to provide certain information about yourself including your name, contact details and credit or debit card information.
We may also collect information about your usage of our website as well as information about you from messages you post to the website and e-mails or letters you send to us. To maintain customer service standards and to assist staff training, we may record and monitor incoming calls.
We collect your personal data because it is necessary, in relation to taking steps to enter into a contract with you, or to provide a service to you as our customer. We may need to keep the following data:
Information you provide by filling in forms or contracts, via phone calls or email- this information might include you’re:
• Email address
• Phone number
• Bike Details
We do not collect any sensitive personal data about you, and any data kept will be with your consent.
Use of your information
Your information will enable us to provide you with access to all parts of our website and to supply the goods or services you have requested. It will also enable us to invoice you and to contact you where necessary concerning your orders. We will also use and analyse the information we collect so that we can administer, support, improve and develop our business.
In particular, we may use your information to contact you for your views on our services and to notify you occasionally about important changes or developments to the website or our services. Further, where you have consented, we might also use your information to let you know by email about other products and services which we offer which may be of interest to you. If you change your mind about being contacted in the future, please let us know.
How do we use your Personal Data?
We may use your personal data to:
• Provide you with goods and information about goods and services we offer.
• Carry out obligations for any contracts entered between you and Dirtbikexpress (UK) Ltd, to provide you with the information and services that you request from us!
• Send order status updates, offers and on occasions invoices to you and to call for any order queries or the requirement to collect payments
• Comply with our statutory and regulatory obligations.
The following links contain information from our partners regarding the data they keep, and how it is used.
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
Disclosure of your information
The information you provide to us may be accessed by or given to third parties some of whom may be located outside the European Economic Area who act for us for the purposes set out in this policy or for other purposes approved by you. Those parties process information, fulfil and deliver orders, process credit card payments and provide support services on our behalf. We may also pass aggregate information on the usage of our website to third parties but this will not include information that can be used to identify you.
Where you have consented when providing us with your details, we may also allow other companies in our group, to contact you occasionally about products and services which may be of interest to you. They may contact you by e-mail. If you change your mind about being contacted by these companies in the future, please let us know by emailing us at [email protected]
Finally, if our business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners.
Countries outside the European Economic Area do not always have strong data protection laws. However, we will always take steps to ensure that your information is used by third parties in accordance with this policy. Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.
Disclosing your Personal Data to others
We will not share your personal data with others, unless:
• We are under a duty to disclose or share your personal details in order to comply with any legal obligation, in order to enforce or apply our rules.
• Our business enters into a joint venture with, is sold to or merged with another business. We may then share your personal details with our new business partners or owners.
• Where relevant we will require that third parties follow our data protection and privacy policies and we will require that such third parties do not use your own personal details for their own business purposes, without your prior consent.
• Your data will not be passed to any other countries- if there is a need for this it will only be at your agreement.
How long do we keep your Personal Data?
We only keep your data for as long as is necessary to fulfil the purpose we have collected it for, including the purposes of satisfying any legal, accounting or reporting requirements.
Security and Data Retention
We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will retain your information for a reasonable period or as long as the law requires.
Under certain circumstances, by law you have the right to:
• Request access to your personal information.
• Request correction of the data we hold about you.
• Request removal of personal data we hold about you.
• Object to processing your data where a third party is involved-in some cases this may affect the service we provide.
If you wish to review any of the above personal information, please contact us at the address listed on the top of this document or email: [email protected] if you would like to unsubscribe form our mailchimp mailing list please do so by unsubscribing here.
Accessing and Updating
You are entitled to see the information held about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please contact us at [email protected] We are entitled by law to charge a fee of £10 to meet our costs in providing you with details of the information we hold about you.
Third Party Sites
Our site may contain links to and from the websites of our partner networks, advertisers and other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
If you have any questions about this privacy notice and how we handle your Personal information please contact us on 01643 709144 or email [email protected]
Dirtbikexpress Ltd. (at the address below) is the data controller for the purpose of the Data Protection Act 1998 (the Act).
You have the right to access the information which Dirtbikexpress holds about you and your right of access can be exercised in accordance with the Act. You may lodge an access request for free, but depending upon the personal information you request, we may impose a charge to recover our costs in providing you with details of the information we hold about you. We will notify you of any such change upon receiving your access request, and confirm whether you wish to proceed and pay such charge.
We are always pleased to hear from our customers (even if it is a complaint!). We are always grateful for any time you spend providing us with the knowledge we need to ensure our customers are completely satisfied - we want you to return to the site and to recommend us to your friends and family. If you have any questions or feedback about this statement, or if you would like us to stop processing your information, please do not hesitate to contact a customer service member of the Dirtbikexpress team, who will be delighted to answer any questions you may have. You can either contact [email protected], OR, write to us at: Dirtbikexpress Ltd. Unit 1, Minehead Enterprise Centre, Mart Road, Minehead, Somerset TA24 5AE .
Communication & Marketing
If you have made a purchase from our store we may occasionally update you on our latest products, news and special offers via email. You will also be given the opportunity to receive such communications from us and selected third parties when you become a member of Dirtbikexpress. All Dirtbikexpress members have the option to opt-out of receiving marketing communications from us and/or selected third parties. If you do not wish to continue to receive marketing from us and/or selected third parties you should opt-out by clicking on the "unsubscribe" link in any email communications which we might send you.
What are Cookies?...
A cookie is a piece of data that is placed on an internet user's computer memory. The information the cookie contains is set by a website's server and it can be used when the user visits the website.
Cookies were designed to remember things that an internet user has done on that website in the past, which can include putting products in their basket, logging in, or clicking on links.
• Cookies are not dangerous. They are not computer programs and cannot be used to circulate viruses.
• This information about how customers use the website is used in many ways:
• To keep a record of the products you've put in your shopping bag for next time you visit
• To make personalised product recommendations, based upon your previous times you've shopped on the website
• To remember your preferences
• To find out what the website doesn't do well and make improvements to it in future
• Allow you to share pages with social networks like Facebook
• And many other things too
Types of Cookies?...
Session (or Transient) Cookies
Session cookies are stored in your computer's memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your computer when the browser is closed. They allow you to move from page to page without having to log-in repeatedly.
Persistent (or Permanent) Cookies
Persistent cookies that are stored on the user's computer memory and are not deleted when the browser is closed. They are used to keep your preferences for the website, so they will be remembered for next time you visit the website. They are also used to collect information about the numbers of visitors, the average time spent on a particular page and analyse shopping behaviour on the website. This information is used to find out how the well the website works and where it can be improved.
These cookies are used when puchasing through the website, logging in to the site and storing basket content information for when you return .
Third-party Analytical Cookies
Dirtbikexpress works with selected companies to provide additional content and services, for example reviews. These companies may also set cookies on our behalf. We are working with these third parties to get a full list of the cookies they use and what they are used for.
Analytical cookies allow us to recognise and count the number of visitors to our website, and to see how visitors move around the site when they are using it. This helps us to improve your website experience and the services we provide. No personal information is collected about you or about your computer .
Sharing with Social Networks...
If you use the buttons that allow you to share products and content with your friends via social networks like twitter and facebook, these companies may set a cookie on your computer memory.
We use a number of social media tools and external applications to enhance visitor interaction on our site. If you already use these tools and applications their cookies may be set through our website. If you do not use them then our site will not place these cookies on your device.
Find out more about these here:
What happens if I opt out of all cookies?
If you opted out of all cookies set by Dirtbikexpress Ltd and associated websites, then you will not be able to place an order on our website. You will, however, still be able to browse our website.
How do I opt out of cookies?
You can manage the cookies that you allow on your computer through the internet browser that you use. You can also ask to be alerted every time a cookie is offered. There are instructions on how to manage your cookies using the most popular internet browsers below:
Find out which internet browser you use
On a PC: click on 'Help' at the top of your browser window and select 'About'
On an Apple Mac: click on the Apple menu and select 'About' (make sure the browser is open)
Opting out of cookies in Internet Explorer
Click on 'Internet Options'
Click the 'Privacy' tab
Move the slider to choose your settings
For more detailed privacy settings click on 'Advanced'
Opting out of cookies in Safari
Choose 'Preferences' from Safari menu
Cookie settings are shown
Choose your settings
Opting out of cookies in Google Chrome
As a default, Google Chrome allows all cookies. You can manage the behaviour of first-party and third-party cookies or even block them completely.
Click on the 'Tools' menu
Click the 'Under the Bonnet' tab
Find the 'Privacy' section
Click 'Content settings'
Click the 'Cookie settings' tab and choose your settings
Opting out of cookies in Mozilla Firefox
You can configure which sites are allowed to set cookies, how long to keep them for, and view and manage your existing cookies.
Click on 'Menu', then 'Options'
Choose your settings
Opting out of cookies in AOL
From the AOL toolbar, select 'Settings'
Select 'Internet Options'
Select 'Use your Internet Explorer Settings to set advanced browser options'
Select the 'Privacy' tab
Deselect override automatic cookie handling button
Choose your settings
Further information about online privacy...
On this website you'll find information about how behavioural advertising works, further information about cookies and the steps you can take to protect your privacy on the internet.
A guide to deleting and controlling cookies in many of the internet browsers available.
A tool that allows users to opt out of behavioural advertising delivered by its member companies.